Manager - Online Marketing (Paid Search) Jobs in Gurgaon on your local Gurgaon jobs site. Careers in Gurgaon, local employment and work in Gurgaon.
Manager - Online Marketing (Paid Search)
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- Posted By: MSR Placements, Gurgaon
- Address:
- Date Posted: 7th Aug 2010
- Salary: negotiable
- Location: Gurgaon (122001)
- Reference Code:
- Views Since Posting: 87
- Full Description:
Constantly improve the volume, cost & impact metrics through search campaigns by:
* Driving keyword expansion
* Improving account structures
* Quality score & landing page optimization
* Ad copy & bid optimization
* Developing strong objective sets for campaigns based on business intelligence
Through the above, deliver on the committed traffic quantity, quality & cost parameters agreed with the product / business / marketing teams.
Work closely with organic search team to ensure knowledge sharing as well as overall search (paid+organic) optimization.
Hire, manage & build a team with best in class online marketing competencies, skills & experience sets.
Develop search marketing strategies for market entry & penetration for the existing & new international markets.
Be the first person responsible to hire, manage & drive digital agencies for creative, media buying & app development agencies / freelancers to deliver on the objectives.
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